Just another Blog !
If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business or service. You understand…
If you’ve been in SEO for any amount of time, chances are you’ve ran into others who just don’t seem to geek out about 404s, redirects, backlinks, spiders, canonicals, and indexing the way you do. Instead, when you discuss any on of these elements in public, you probably just get a blank, confused look in…
Read More “How to Communicate the Importance of SEO to Your Boss” »
In 2015, Wired reported that millennials spend more time on YouTube than any major cable network. Other studies have pointed out how millennials are more likely to watch a video over reading a company newsletter or how millennials rely heavily on video content in their buying decisions. At this point in the game, using videos…
It’s hard to do things alone. Especially complicated things like growing an ecommerce business. When it comes to selling online, the more friends you have the better. Having connections who can talk up your product is essential to driving traffic to your site and increasing sales. This is where blogger outreach comes in. Even if you…
Read More “How Blogger Outreach Can Help You Grow Your Ecommerce Business” »
———– “Why are those folks outranking me in Google’s local pack?” If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to which factors…
Read More “How to Perform a Basic Local Business Competitive Audit” »
Have you noticed it’s getting harder and harder to build referral traffic from Google? And it’s not just that the competition has got tougher (which it certainly has!). It’s also that Google has moved past its ten blue links and its organic search results are no longer generating as much traffic they used to. How…
Read More “How to Optimize for Google’s Featured Snippets to Build More Traffic” »
You’re tired of how slow your business has been going. You know you offer a useful and valuable product to customers, but you haven’t seen the success you expected. You decide to invest in making SEO and online marketing more of a priority. After doing the initial improvements yourself, you realize you have the budget,…
When many people hear the words “social media” in a job title, they might let out slight giggle or smirk. They’re thinking: Isn’t social media supposed to be a fun time-waster that someone does off the clock and away from the office? The thought of writing social media posts, managing social media pages and accounts,…
When it comes to choosing a reputable company to manage your SEO, there’s both a right way and a wrong way to go about the hiring process. In today’s Whiteboard Friday, Rand identifies common pitfalls to avoid and advice to take when it comes to selecting an agency or consultant to optimize your site for…
Read More “How to Choose a Good SEO Company for Your Business or Website” »
Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start….
Read More “Does Your Company’s Size Affect Your SEO Strategy?” »
